Short · checked 29 September 2026
The swipe-to-save food app whose founder later approached Tottenham.
A San Francisco iPhone photo feed for food and drink, launched in December 2015, whose founder Brooklyn Earick led a consortium's rejected approach for Tottenham Hotspur in 2025; the app's own fate is unrecorded.
Phoodie explained itself with four other apps. Its Stompstart listing, captured in February 2016, described a photo feed where you followed other "phoodies" ("think Instagram"), with recipes to add and search ("think Pinterest"), a swipe to save anything you wanted to try ("think Tinder") and a way to find restaurants ("think Yelp"). Every upload was tagged kitchen for food or bar for drink, and a right swipe filed a photo into your own kitchen or bar. The listing placed the iPhone app in San Francisco, in public beta.
In an early 2016 Spoon University interview, founder Brooklyn Earick said he had the idea in December 2014, formed the company in February 2015 and finished a first version that July; the interview dates the launch to December 2015. Earick, a DJ and producer for about a decade before an internship at NASA Ames, said he had brought in Jeffrey Nicolai as chief operating officer and hired The Soap Collective, a San Francisco firm, to polish the app. "No press whatsoever, less than three months old, and we have 15k downloads," he said. In May 2016 he was the in-studio guest on Heritage Radio Network's Tech Bites.
No source records what became of Phoodie after that, and the listing's site, phoodielife.com, no longer resolves.
Earick reappeared in 2025. On 26 September an Evening Standard profile described a former DJ who had moved to San Francisco and taken a NASA internship, had since been involved in "apps such as Phoodie and Littlstar," and now led a US consortium reported to be preparing a £4.5 billion takeover of Tottenham Hotspur. On 6 October Sky Sports reported that Earick had told the London Stock Exchange he did not intend to bid, after the club's board rejected the consortium's informal expression of interest. Tottenham said the club was not for sale.