Short · checked 29 September 2026
The Palo Alto deep-link startup that raised $300 million in 2022.
A Palo Alto deep-linking tool listed in public beta in 2015 that raised $300 million at a company-reported $4 billion valuation in 2022, restructured in 2023 and still sells linking and attribution.
Branch Metrics told Stompstart readers it helped mobile apps grow "with deep links that power referral systems." The Palo Alto company, then in public beta, described one "universal deep link that works across any channel," so developers could share content from inside their apps and measure where new users came from, with "full attribution and analytics." Its card was on browse pages by November 2015, and the Wayback Machine saved the full listing in March 2016. The picture it supplied traced a link across phone screens to an app install.
Between those two dates, on 27 January 2016, TechCrunch reported a $35 million Series B led by Founders Fund, taking Branch's funding to $53 million. The company said it now reached more than a billion users, up from 6 million a year earlier, and that more than 6,000 apps used it. It also offered Deepview previews, automatically built mobile web pages that let people see content from inside an app.
In February 2022 came a far bigger round. On 10 February, Branch announced $300 million in new funding led by NEA at a $4 billion valuation. The release said Branch had more than 500 employees in 16 offices and had served more than 100,000 mobile brands since it started.
The next January it cut back. In a post dated 9 January 2023, co-founder Alex Austin announced a restructuring that meant parting ways with some of the team; he gave no number. His byline on Branch's site now says he served as chief executive until 2023.
Branch still sells deep linking alongside attribution, link management and AI tooling, and says it has been "trusted by 100,000 brands since 2014." A recent post on its blog announced measurement for advertising on ChatGPT.