Short · 2026-09-29
Atiim went to Workfront, then to Adobe, then off the price list.
A Boston-area OKR tool listed in 2019 that Workfront bought months later, whose goals product passed to Adobe with Workfront and is no longer sold to new customers.
Atiim (pronounced "A-Team") described itself in 2019 as web-based software for setting company goals, cascading them down through teams and tracking them week by week, using the OKR (objectives and key results) method. The listing promised a real-time view of progress against organisational and individual goals, with weekly status reports and "closed-loop feedback."
Within weeks of that capture, on 15 October 2019, Workfront announced that it had acquired Atiim, effective immediately, and would turn its goal management into a product called Workfront Goals in early 2020. Diginomica reported that the Boston startup had raised more than $1 million from Accomplice, Beast Ventures and Triage Ventures; terms were not disclosed.
A year later the buyer was bought. Adobe completed its acquisition of Workfront on 7 December 2020, and Workfront Goals came with it.
Adobe's own product documentation, last updated in April 2026, now says that "Adobe Workfront Goals is no longer available for purchase," while existing customers may keep using it. It does not mention Atiim. The atiim.com address returns no page.