Archive record
Decibel Insight.
Decibel Insight helps marketers truly understand website behaviour beyond Analytics
Acquired · as of 2026-09-28
What it does
The listing described Decibel Insight as a tool that helped marketers understand website behaviour beyond standard analytics, with advanced heatmaps, visitor replays and behavioural insights. It set itself apart from Crazy Egg and ClickTale by saying it was built with enterprise businesses in mind, and was listed from London, England.
What happened next
By March 2018 the company had rebranded as Decibel, headquartered in London with US offices, and launched a Digital Experience Score. Medallia announced a deal to buy it for about $160 million in cash on 4 March 2021 and completed the purchase of Decibel Insight Limited on 12 March 2021. The old decibelinsight.com address now redirects to Medallia, whose Digital Experience Analytics product offers heatmaps, session replay and a Digital Experience Score.
Based on acquisition: Acquired (2021-03-12).
What’s on record
- Acquired
MarketScreener reported Medallia completed the acquisition of Decibel Insight Limited on 12 March 2021 for about $162.3 million in cash.
Acquisition · Announced - Acquired
Medallia announced a definitive agreement to acquire Decibel for about $160 million in cash, expected to close in March 2021.
Acquisition · Announced - Renamed
Diginomica reported the company had rebranded from Decibel Insight to Decibel and launched a Digital Experience Score.
Rename · Announced - Site check
The domain showed something unrelated.
On the old Stompstart
- Stompstart listing
The listing described Decibel Insight as a tool that helped marketers understand website behaviour beyond standard analytics, with advanced heatmaps, visitor replays and behavioural insights. It set itself apart from Crazy Egg and ClickTale by saying it was built with enterprise businesses in mind, and was listed from London, England.
Decibel Insight
Decibel Insight helps marketers truly understand website behaviour beyond Analytics
Particular aspects of the tool are advanced heatmapping, visitor replays and behavioral insights. We differentiate from other insight tools operating in the marketplace (such as Crazy Egg and Click Tale) as our insight tool has been built with enterprise businesses in mind.
Captured 2019-09-21