Listed 30 November 2014 · New York · New York · United States
Wherewithal.
Wherewithal, a New York startup, turned online shopping cash back into automatic savings and investments aimed at millennials in 2014.
FinanceCommerce and marketplaces
Timeline
- Listed on Stompstart
“Cash-back savings meets online investing”
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As listed on Stompstart
“Cash-back savings meets online investing”
Wherewithal helps you start building your savings without ever depositing a penny. When you do your usual online shopping, you’ll earn cash back that we’ll automatically save and invest for you. With the personal savings rate for millennials at -2%, Wherewithal aims to turn old spending habits into new savings habits.
- Topics
- Ecommerce, Finance, Personal finance
- Location
- New York · New York · United States
In our words: The 2014 listing described Wherewithal as a way to build savings without depositing money: shoppers earned cash back at online retailers, and the service automatically saved and invested it. It cited a personal savings rate of -2% for millennials as the habit it wanted to change.
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sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a- Revision
sha256:39f518eded315b9c581358749e6ff68b954ddf46f414d94ab7af67d843254ebd
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