PWUL.

Timeline

1. 8 December 2014
   Listed on Stompstart

   “Price Tracking on any product, on any website”

2. January 2015
   On record

   Startup Dope reviewed PWUL, naming founders Callum and Charlotte Rimmer and describing plans for a barcode scanner, a retailer analytics service and a public API.

   On record · Announced

   startupdope.com
3. 24 March 2015
   Directory page saved

   The Wayback Machine saved a directory page showing this listing.

4. April 2017
   Closed

   By 25 April 2017 pwul.net showed a notice titled 'Sorry. We have closed shop.' saying the website was no longer available and its makers had stopped developing and maintaining the web application; the same page promoted Just Miles, a pay-per-mile car insurance start-up launching in summer 2017.

   Closure · Announced

   web.archive.org
5. 8 June 2017
   On record

   Insurance Business reported that Just Miles was rebranding as By Miles after a trademark dispute, quoting Callum Rimmer as co-founder and CTO.

   On record · Announced

   insurancebusinessmag.com
6. April 2023
   On record

   By Miles, co-founded by Callum Rimmer, was acquired by Direct Line in April 2023 (reported by Life Insurance International, 12 September 2023).

   On record · Announced

   lifeinsuranceinternational.com

As listed on Stompstart

Listed 8 December 2014 · page saved 24 March 2015 · Public

“Price Tracking on any product, on any website”

Want it. Track it. Get it for less. You tell us what you want. We tell you when it's reduced or hits a target you set. PWUL is your personal shopper, budgeter and sales spy all rolled into one. Here are just a few reasons it’s the smartest way to shop. Ever bought...

Topics

Analytics, Retail

Location

London · United Kingdom

In our words: The 2014 listing described PWUL, short for Pay What You Like, as a free personal shopper and budgeting tool: users made a wish list, set target prices and got alerts when items went on sale at any online retailer, on any browser or device.

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