On Stompstart by 20 August 2019 · Washington · United States
PersonaDrive.
A Bellevue, Washington tool that moved product personas out of static templates, acquired by customer experience firm McorpCX in 2016.
DesignProductivity and collaboration
Timeline
- Acquired
McorpCX, Inc. announced it had acquired PersonaDrive, Inc. of Bellevue, Washington, to integrate its persona technology into McorpCX's customer experience platform; CEO Jason Wise and CTO Matthew Smith joined as advisers.
Acquisition · Announced - Listing page saved
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- Listed on Stompstart
“Personas for Product Management”
As listed on Stompstart
“Personas for Product Management”
Streamlines the persona creation process, provides a structured persona framework to foster data consistency, gets personas out of static templates, and enables new collaboration opportunities between FTEs and 3rd party vendors.
- For
- Designers, Marketers
- Topics
- Project management
- Location
- Washington · United States
In our words: The listing described PersonaDrive as a way to streamline persona creation for product managers, UX designers, marketers and analysts, with a structured framework for consistent data and collaboration between staff and outside vendors.
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- Release
sha256:53917a2ce62eb634125c1ff362d7740ab64feae2d83ad7e0e2c6da3fde426fcd- Revision
sha256:3efb5660934ea80532bb21847682e00d6b2974a6081959d06049ef557e8857c1
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