Listed 21 March 2014 · Rome · Italy
News@me.
A Rome startup that let blogs and publishers email each reader a personal digest of new articles matched to their interests.
Marketing and salesMedia and entertainment
Timeline
- Listed on Stompstart
“Acquire new readers and keep them coming back”
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- On record
StartUp Beat published a pitch for Newsatme, a Rome web app for segmented email campaigns to publishers' readers, naming founders Emanuele Caronia and Imran Tayebaly.
On record · Announced
As listed on Stompstart
“Acquire new readers and keep them coming back”
News@me is our answer to bloggers and online content creators to the need to create their own subscriber base and break free from the logic and algorithms of Google to bring more traffic, visits and readers to their valuable content, day after day. News@me gives your readers the chance to subscribe to articles published on your site and sends personalized email summary of new articles published that are unique to each subscribers according to their interests. Right now we are testing the application with one of the biggest digital publisher in Italy (http://www.androidworld.it/2014/03/17/androidworld-it-introduce-le-notifiche-mirate-via-mail-220437/) and what we found out is that people are really keen on receiving relevant articles. Besides that we saw a reasonable increase in the number of subscribers when the source is trusted. In order to understand the power of this solution it’s needed just mention the increase in percentage of newsletter marketing solutions on the market like Aweber and MailChimp: +300% the rate of subscriptions of occasional and regular readers compared to the regular newsletter subscriptions; +20% the averages opening rate of the personalized email summary compared to the average opening of the regular email newsletters in the online publishing industry. +10% of visits generated to their site making it the third largest source of site traffic after Google and Facebook in less than six months. Unlike products like Aweber and MailChimp, News@me is a solution that creates a unique and direct link between your online content and each of your reader by converting the interests of your visitors in an innovative system for retention.
- Topics
- Publishing
- Location
- Rome · Italy
In our words: The 2014 listing described a subscription tool that sent each reader a personalized email summary of new articles on the topics they followed, pitched at bloggers who wanted a reader base beyond Google. It said it was testing with a large Italian digital publisher and quoted its own gains in subscriptions, open rates and visits.
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