On Stompstart by 23 August 2019 · Oregon · United States
Lumière.
Online test screenings for TV networks and film studios, built by research firm Latitude and still running as its video insights engine.
Data and analyticsMedia and entertainment
Timeline
- On record
Latitude says Lumiere officially launched in 2014 and was adopted by its existing clients.
On record · Announced - Listing page saved
The Wayback Machine saved this listing page.
- Activity
Latitude says Lumiere 3.0 launched in 2020 and reached 20 million viewer reactions.
Activity · Announced - Site checked
The product's site was live.
- Listed on Stompstart
“Create better. Together.”
As listed on Stompstart
“Create better. Together.”
Lumière helps video creators gather rich feedback from their audiences to help identify what's working, what's not, and how to optimize their productions for maximum impact. Through online, interactive screenings – which can flexibly gather real-time quantitative, qualitative, and behavioral feedback – and dynamic data visualizations, Lumière connects video creators with their audiences to create better, more engaging, and more successful content. So who are these video creators? Currently, we're working with major TV networks, indie film studios, brand marketers, and a few companies outside the media space. Head on over to http://lumiere.is for more information.
- Topics
- Advertising, Analytics, Marketing
- Location
- Oregon · United States
In our words: The listing described Lumiere as a way for video creators to gather real-time quantitative, qualitative and behavioral feedback through interactive online screenings, with data visualizations to show what was working. It said clients included major TV networks, indie film studios and brand marketers.
See the saved page ↗Details
- Website
- latd.com ↗
Publication record
- Release
sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a- Revision
sha256:d9948b64b0597e61eabccda8678c64e7959586de8b089bdddf71c9280a54e84d
Every statement here carries its date and stays true as of that date.