On Stompstart by 21 September 2019 · London · United Kingdom
Decibel Insight.
A London heatmap and visitor-replay tool built for enterprise websites, renamed Decibel in 2018 and bought by Medallia for about $160 million in 2021.
Data and analyticsMarketing and sales
Timeline
- Renamed
Diginomica reported the company had rebranded from Decibel Insight to Decibel and launched a Digital Experience Score.
Rename · Announced - Listing page saved
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- Acquired
Medallia announced a definitive agreement to acquire Decibel for about $160 million in cash, expected to close in March 2021.
Acquisition · Announced - Acquired
MarketScreener reported Medallia completed the acquisition of Decibel Insight Limited on 12 March 2021 for about $162.3 million in cash.
Acquisition · Announced - Site checked
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- Listed on Stompstart
“Decibel Insight helps marketers truly understand website behaviour beyond Analytics”
As listed on Stompstart
“Decibel Insight helps marketers truly understand website behaviour beyond Analytics”
Particular aspects of the tool are advanced heatmapping, visitor replays and behavioral insights. We differentiate from other insight tools operating in the marketplace (such as Crazy Egg and Click Tale) as our insight tool has been built with enterprise businesses in mind.
- Topics
- Analytics
- Location
- London · United Kingdom
In our words: The listing described Decibel Insight as a tool that helped marketers understand website behaviour beyond standard analytics, with advanced heatmaps, visitor replays and behavioural insights. It set itself apart from Crazy Egg and ClickTale by saying it was built with enterprise businesses in mind, and was listed from London, England.
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ShortThe London heatmap tool that sold to Medallia for $160 millionRead the storyPublication record
- Release
sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a- Revision
sha256:9aa860b8fd032d90c29c19320fd7d1286eef81e12c410a425fb7547a9f568c42
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