Listed 28 November 2014 · Amsterdam · Netherlands

Cirqle.

An Amsterdam startup that put shop buttons on bloggers' photos, and later became an influencer marketing platform for brands.

Commerce and marketplacesMarketing and sales

Timeline

  1. Listed on Stompstart

    “Turn Inspiration into Commerce”

  2. Listing page saved

    The Wayback Machine saved this listing page.

    The saved page ↗
  3. On record

    In a Silicon Canals interview, CEO Steven Lammertink said the bootstrapped company had been moving from an agency model to a SaaS platform, and the article put seed funding raised since 2014 at 1.3 million euros.

    On record · Announced
    siliconcanals.com
  4. Site checked

    The product's site was live.

  5. Changed course

    The Cirqle now sells a creator performance platform for brands (creator discovery, ROAS forecasting, sales attribution across Meta, TikTok and Shopify) rather than shop buttons on bloggers' photos.

    Change of course · Announced
    thecirqle.com

As listed on Stompstart

Woman in a pink cardigan holding a donut and a phone, overlaid with 'We Turn Inspiration into Commerce'.
The image uploaded with the original Stompstart listing on 28 November 2014.

Listed 28 November 2014 · page saved 16 March 2015 · Public

“Turn Inspiration into Commerce”

Let your readers buy any products you feature with Cirqle. When you publish a photo featuring an item, you can get a discreet, customisable shop button in the corner of it, through which your readers can shop, and you get a commission for every purchase they make. You get a personal dashboard with a detailed overview of the sales and impressions generated from your site, and targeted campaigns and offers directly from brands and retailers when they notice your posts.

Topics
Ecommerce, Publishing
Location
Amsterdam · Netherlands
cirqle.nl ↗youtube.com/watch ↗blog.cirqle.nl ↗facebook.com/hicirqle ↗twitter.com/hicirqle ↗plus.google.com/112154191790771297888 ↗angel.co/cirqle-3 ↗

In our words: The 2014 listing described Cirqle as a small, customisable shop button placed in the corner of a blogger's photo, letting readers buy the featured items while the blogger earned a commission. Bloggers got a dashboard of sales and impressions, plus campaign offers from brands that noticed their posts.

See the saved page ↗

Sources

  1. thecirqle.com
  2. thecirqle.com
  3. cirqle.nl
  4. siliconcanals.com
  5. yourstory.com

Details

Publication record
Release
sha256:53917a2ce62eb634125c1ff362d7740ab64feae2d83ad7e0e2c6da3fde426fcd
Revision
sha256:d7cab7cdd763003b2e28decae733e2e7c3575b4dbf1f6d566e6106712aadf7fe

View structured record

Every statement here carries its date and stays true as of that date.