{"releaseId":"sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a","startup":{"record_contract":"stompstart.startup/v1","startup_id":"stp_4cfd2ab8024c3aa2662c26a847","subject_id":"sub_9e03b10c60f09976f3fafb1106","slug":"why-not-flowers","stewardship":"editorial","directory":{"state":"unlisted"},"name":"Why Not Flowers","tagline":"Make your home more beautiful by having flowers delivered regularly","description":"The listing offered fresh flowers delivered to your home as often as you liked, arranged by in-house florists and sent so they could go through the letterbox if you were out, with cancellation at any time. Its description used the name Flower Days, and its Facebook link pointed to a Flower Days page. It gave London, UK as its location.","highlights":[],"website":{"state":"unknown"},"access":[],"platforms":[],"surfaces":[],"classification":{"categories":["commerce","everyday-life"],"stage":"unknown"},"pricing":{"model":"unknown"},"company":{"state":"unknown"},"people":{"state":"unknown"},"location":{"kind":"unknown"},"founded":{"precision":"unknown"},"media":{"gallery":[]},"links":[],"status":{"label":"unverified","basis":{"kind":"none"},"checked_on":"2026-09-29","confidence":"low","hook":"A London flower subscription that promised regular bouquets through the letterbox, listed as Why Not Flowers but introducing itself as Flower Days.","summary":"In March 2015 whynotflowers.co was a pre-launch sign-up page promising flowers through the letterbox weekly, fortnightly or monthly. By December 2016 the address showed only a generic placeholder, and it no longer resolves. No sign was found that the service launched under either name.","unknown_reason":"The only first-party trace is a March 2015 pre-launch sign-up page; by December 2016 the domain showed a generic placeholder, it no longer resolves, and no trace of either brand name as a trading service was found."},"citations":[{"url":"https://web.archive.org/web/20150331062240/http://www.whynotflowers.co/","title":"web.archive.org","kind":"first_party","retrieved_at":"2026-09-29T00:00:00Z","capture_attempt_digest":"sha256:08a667f460faa7710778bf4688f10fdabecef4c6c51bb821295411dd0c951663"},{"url":"https://web.archive.org/web/20161202212846/http://whynotflowers.co/","title":"web.archive.org","kind":"archive","retrieved_at":"2026-09-29T00:00:00Z","capture_attempt_digest":"sha256:4e67b37af95d0e6598ea6f6cfdd18c56493dc1e1d2df6117eb0b79a7d6f3ede7"},{"url":"http://www.whynotflowers.co/","title":"whynotflowers.co","kind":"other","retrieved_at":"2026-09-29T00:00:00Z"}],"corrections":[],"revision_digest":"sha256:83bc2c70ea745d74d2a3447b002529381bb3709deceed219176e24309577c42c"},"basis":null,"events":[{"record_contract":"stompstart.event/v1","event_id":"evt_32116f19650d9111ea4d7707b1","startup_id":"stp_4cfd2ab8024c3aa2662c26a847","kind":"domain_change","subject":"service","title":"Domain changed","summary":"An archived copy shows whynotflowers.co as a generic 'Another website ... We'll be ready soon' placeholder with no flower content.","occurred_on":{"precision":"day","value":"2016-12-02"},"date_basis":"announced","citations":[{"url":"https://web.archive.org/web/20161202212846/http://whynotflowers.co/","title":"web.archive.org","kind":"archive","retrieved_at":"2026-09-29T00:00:00Z","capture_attempt_digest":"sha256:4e67b37af95d0e6598ea6f6cfdd18c56493dc1e1d2df6117eb0b79a7d6f3ede7"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:6f4573071a402191064ea22cd66d61a3e0805cd0a17883dab981ad7285ccc0cb"},{"record_contract":"stompstart.event/v1","event_id":"evt_dba430491e8b5ed1de25ab1877","startup_id":"stp_4cfd2ab8024c3aa2662c26a847","kind":"other","subject":"service","title":"On record","summary":"An archived copy shows whynotflowers.co as a pre-launch sign-up page for flowers delivered through the letterbox weekly, fortnightly or monthly.","occurred_on":{"precision":"day","value":"2015-03-31"},"date_basis":"announced","citations":[{"url":"https://web.archive.org/web/20150331062240/http://www.whynotflowers.co/","title":"web.archive.org","kind":"first_party","retrieved_at":"2026-09-29T00:00:00Z","capture_attempt_digest":"sha256:08a667f460faa7710778bf4688f10fdabecef4c6c51bb821295411dd0c951663"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:c95c465e95518b0fa9460b16addcb8e019382d06cdd451663384c58dae7a5cf5"}],"nextEventCursor":null,"siteChecks":[],"listings":[{"listing":{"record_contract":"stompstart.listing/v1","listing_id":"lst_5f045b36170ef3ad101a70ea72","startup_id":"stp_4cfd2ab8024c3aa2662c26a847","original_url":"https://stompstart.com/why-not-flowers","legacy_paths":["/why-not-flowers"],"listed_on":{"precision":"unknown"},"editorial_summary":"The listing offered fresh flowers delivered to your home as often as you liked, arranged by in-house florists and sent so they could go through the letterbox if you were out, with cancellation at any time. Its description used the name Flower Days, and its Facebook link pointed to a Flower Days page. It gave London, UK as its location.","media":[],"citations":[{"url":"https://stompstart.com/why-not-flowers","title":"Stompstart listing for Why Not Flowers","kind":"archive","retrieved_at":"2026-09-29T12:27:28.956Z","archived_copy":{"url":"https://web.archive.org/web/20190921235233id_/https://stompstart.com/why-not-flowers","captured_at":"2019-09-21T23:52:33Z"},"capture_attempt_digest":"sha256:fad91ab222ba1c781b39a2a3a641b2b7adcb39f66610a98a1b7198d19c909e0f"}],"corrections":[],"revision_digest":"sha256:c9989e986d8125b96a42f279ec450ccda7f4aef683003c6f00daa02081acf673"},"observations":[{"record_contract":"stompstart.observation/v1","observation_id":"obs_a341fcf3d5dcf6ca5b24a28d78","capture_attempt_digest":"sha256:fad91ab222ba1c781b39a2a3a641b2b7adcb39f66610a98a1b7198d19c909e0f","observed_at":"2019-09-21T23:52:33Z","checked_at":"2026-09-29T12:27:28.956Z","corrections":[],"kind":"archive_listing","listing_id":"lst_5f045b36170ef3ad101a70ea72","page_kind":"detail","extractor":{"name":"stompstart-archive-extractor","version":"1+b094880b3b02556f"},"original_listing_url":"https://stompstart.com/why-not-flowers","page_url":"https://stompstart.com/why-not-flowers","listed_on":{"precision":"unknown"},"karma_at_snapshot":80,"page":{"name":"Why Not Flowers","pitch":"Make your home more beautiful by having flowers delivered regularly","description":"We're Flower Days, a subscription flower service promising to deliver beautifully fresh flowers to your home as often as you like. Each bouquet we send is lovingly designed and prepared by our expert florists, who ensure a beautiful unique bloom is created for you. We know you lead a busy life, so we'll make sure your flowers arrive safely through your letter box even if you're out. It's simple, and you can cancel anytime.","description_kind":"full","stage_text":"Public Beta","market_tags":["delivery","home"],"location":{"city":"London","country":"GB"},"links":[{"kind":"http://www.whynotflowers.co/","url":"http://www.whynotflowers.co/"},{"kind":"https://www.facebook.com/pages/Flower-Da","url":"https://www.facebook.com/pages/Flower-Days/1503290349932370?ref=hl"},{"kind":"https://twitter.com/why_not_flowers","url":"https://twitter.com/why_not_flowers"}],"redactions":0},"attachment_digests":[],"revision_digest":"sha256:6e6f9fabff5b90898a168de82b6fe39932e34e4a1fcc45ec8b71d2acd7da97f8"}],"moreObservations":false}],"moreListings":false,"stories":[],"moreStories":false}