{"releaseId":"sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a","startup":{"record_contract":"stompstart.startup/v1","startup_id":"stp_174a581f5a5b496a01b2c2c244","subject_id":"sub_74834b30afafad594562be3070","slug":"up","stewardship":"editorial","directory":{"state":"unlisted"},"name":"Up","tagline":"UP, is an app to anonymously spread kindness.","description":"Only a directory excerpt survives. It described Up as a simple app with the mission of making the world a better place by letting users anonymously send positive and encouraging messages to their phone contacts, arguing that anonymity spares the recipient embarrassment.","highlights":[],"website":{"state":"unknown"},"access":[],"platforms":[],"surfaces":[],"classification":{"categories":["social"],"stage":"unknown"},"pricing":{"model":"unknown"},"company":{"state":"unknown"},"people":{"state":"unknown"},"location":{"kind":"unknown"},"founded":{"precision":"unknown"},"media":{"gallery":[]},"links":[],"status":{"label":"unverified","basis":{"kind":"none"},"checked_on":"2026-09-28","confidence":"low","hook":"An iPhone app for sending anonymous, encouraging messages to your phone contacts, made by a New York founder who went on to co-found Swag.com.","summary":"Launching Next featured Up on 8 March 2016, and its maker, Jeremy Parker, posted it to Product Hunt as an answer to anonymity apps used for bullying. Parker's bio lists Up from May 2015 and Swag.com, which he co-founded in February 2016; Custom Ink announced on 8 November 2021 that it had acquired Swag.com. Up's App Store page and wakeupuseup.com no longer load, and no statement about the app's end was found.","unknown_reason":"The app's store page and website are gone and no statement about the app's end was found; its maker's bio still lists it without an end date."},"citations":[{"url":"https://www.launchingnext.com/s/up--anonymously-spread-kindness-/18227/","title":"launchingnext.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:644749b2eaf1a6551296235b783b20342e6078e619ef82a702ea540ec75b2c35"},{"url":"https://apps.apple.com/us/app/up-anonymously-spread-kindness/id985699487","title":"apps.apple.com","kind":"app_store","retrieved_at":"2026-09-28T00:00:00Z"},{"url":"https://www.producthunt.com/products/up-4","title":"producthunt.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:ffa1821d9e0800925afddc898985f69ced7ee85bea39787c3bbe9da532d42cf2"},{"url":"https://kitcaster.com/jeremy-parker/","title":"kitcaster.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:3e07bdfb9a7d654f4682bf8893ef67ea63883071a4a56523e3c876b393adc8f6"},{"url":"https://www.customink.com/about/press/custom-ink-swag-dot-com-pr","title":"customink.com","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:6172b762c5ca7bdc186324c8cfeeaf0c69fdefc339b6ea36e673333831cdb255"}],"corrections":[],"revision_digest":"sha256:e16518b07725a8f20b0e32b2499c8727ab74b97f83cbd01e5790b07a04c6aad1"},"basis":null,"events":[{"record_contract":"stompstart.event/v1","event_id":"evt_004bfae4c1409096ebe25541ec","startup_id":"stp_174a581f5a5b496a01b2c2c244","kind":"other","subject":"product","title":"On record","summary":"Up was posted to Product Hunt by maker Jeremy Parker, linking to its App Store page.","occurred_on":{"precision":"year","value":"2016"},"date_basis":"announced","citations":[{"url":"https://www.producthunt.com/products/up-4","title":"producthunt.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:ffa1821d9e0800925afddc898985f69ced7ee85bea39787c3bbe9da532d42cf2"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:ef21828f18733491583531f8a4a31ec6423d317344d41a425a418af9151f1f8f"}],"nextEventCursor":null,"siteChecks":[],"listings":[{"listing":{"record_contract":"stompstart.listing/v1","listing_id":"lst_80e3b1c67e650af4298f756f8d","startup_id":"stp_174a581f5a5b496a01b2c2c244","original_url":"http://stompstart.com/up","legacy_paths":["/up"],"listed_on":{"precision":"unknown"},"editorial_summary":"Only a directory excerpt survives. It described Up as a simple app with the mission of making the world a better place by letting users anonymously send positive and encouraging messages to their phone contacts, arguing that anonymity spares the recipient embarrassment.","media":[],"citations":[],"corrections":[],"revision_digest":"sha256:96888cea6740934e75ac4a3252db37524b845fc754a8d08c975cc4a975f6296e"},"observations":[{"record_contract":"stompstart.observation/v1","observation_id":"obs_069109c86fb0b74e0ccf496058","capture_attempt_digest":"sha256:491212de65a1514a5125e961af0359471ea3c3c032b542b862d0eaf6ad516702","observed_at":"2019-09-21T15:47:34Z","checked_at":"2026-09-29T12:26:24.774Z","corrections":[],"kind":"archive_listing","listing_id":"lst_80e3b1c67e650af4298f756f8d","page_kind":"directory_card","extractor":{"name":"stompstart-archive-extractor","version":"1+b094880b3b02556f"},"original_listing_url":"http://stompstart.com/up","page_url":"https://stompstart.com/startups/located/Nyc","listed_on":{"precision":"unknown"},"page":{"name":"Up","pitch":"UP, is an app to anonymously spread kindness.","description":"Up is a simple app with a huge mission -- to make the world a better place. UP, allows you to anonymously send positive and encouraging messages to your phone contacts. Anonymous kindness is the best kind. It frees the recipient from embarrassment and the burden of feelin...","description_kind":"excerpt","stage_text":"Public","market_tags":["ios","mobile"],"location":{"city":"New York","country":"US"},"links":[],"redactions":0},"attachment_digests":[],"revision_digest":"sha256:1f85cbcc53d0175982ca4fa4506ee0d241b4f4c62e2443a497ad3d81a9ed0f2d"}],"moreObservations":false}],"moreListings":false,"stories":[{"storyId":"sty_3362950f34d591f669855eedc9","slug":"up","kind":"short","title":"The New York iPhone app for anonymous kindness","dek":"A New York iPhone app for sending anonymous encouraging messages to phone contacts, made by Jeremy Parker from 2015, whose App Store page and website no longer load; Parker separately co-founded Swag.com, which Custom Ink acquired in 2021.","publishedOn":"2026-09-29","checkedOn":"2026-09-29","startupCount":1,"image":null}],"moreStories":false}