{"releaseId":"sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a","startup":{"record_contract":"stompstart.startup/v1","startup_id":"stp_48de1db1c2b50aea0a67c0ce88","subject_id":"sub_fdd510e94231d7b7800160bfa5","slug":"reputada","stewardship":"editorial","directory":{"state":"unlisted"},"name":"Reputada","tagline":"Your business reputation. Visible. Under your control.","description":"The listing described Reputada as a way for B2B companies to make their reputation visible in search results, with reputation pages for thousands of businesses. A companion free app, Ulteamo, collected customer-experience feedback and converted it into reputation.","highlights":[],"website":{"state":"unknown"},"access":[],"platforms":[],"surfaces":[],"classification":{"categories":["marketing"],"stage":"unknown"},"pricing":{"model":"unknown"},"company":{"state":"unknown"},"people":{"state":"unknown"},"location":{"kind":"unknown"},"founded":{"precision":"unknown"},"media":{"gallery":[]},"links":[],"status":{"label":"unverified","basis":{"kind":"none"},"checked_on":"2026-09-28","confidence":"medium","hook":"A Lisle, Illinois platform that turned B2B customer feedback, gathered through its free Ulteamo app, into public reputation pages for companies.","summary":"SiliconIndia and Computerworld both profiled Reputada in October 2015, describing a Lisle, Illinois platform led by serial entrepreneur Adarsh Arora that turned verified B2B customer reviews into digital reputation. The reputada.com domain now redirects to a GoDaddy for-sale page, and no closure notice was found.","unknown_reason":"An undated university bio still calls Adarsh Arora Reputada's CEO, but the domain is parked for sale and no product activity or closure notice after 2015 was found."},"citations":[{"url":"https://www.siliconindia.com/magazine_articles/Reputada-Building-Reputation-through-B2B-Customer-Feedback-QJSE663897566.html","title":"siliconindia.com","kind":"press","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:d167e4e642253c7296cdc26ceeb08b8fdd6b0751a3b4d1b5aa7c4e4a9cd4455e"},{"url":"https://www.computerworld.com/article/1623389/lessons-from-a-serial-entrepreneur-reputation-is-everything.html","title":"computerworld.com","kind":"press","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:e9e51fd0791287af0c9b4f5d305cd2a34529dddc2538d333cccdec05acc562aa"},{"url":"https://www.iit.edu/directory/people/adarsh-arora","title":"iit.edu","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:25a8151b4cd4c3b0391f5f7d53181c700d0b889ccedafb8b4dea2947a1f24ef2"},{"url":"https://reputada.com/","title":"reputada.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:91a0934cb26ebc42798a67847575d5f6e9bc0d6e0c1df81aa44de292552c1002"}],"corrections":[],"revision_digest":"sha256:cd205d2c0b54c6b02d11f04928f1a7772772f27d723bd99336c49befd44b939c"},"basis":null,"events":[],"nextEventCursor":null,"siteChecks":[{"record_contract":"stompstart.observation/v1","observation_id":"obs_4fa2d9c418403e93e13f801d3d","capture_attempt_digest":"sha256:567e179b38e0d1817e4220f4832cd2c4b79c3a8046e9305951a535b596d8f22d","observed_at":"2026-09-29T12:26:04.871Z","checked_at":"2026-09-29T12:26:04.871Z","corrections":[],"kind":"site_check","startup_id":"stp_48de1db1c2b50aea0a67c0ce88","page_url":"https://reputada.com/","site_verdict":"unrelated","revision_digest":"sha256:052162e06b756b4ae89566ffa922f358fca6b777458ce1dcf29f93fb6b449b5b"}],"listings":[{"listing":{"record_contract":"stompstart.listing/v1","listing_id":"lst_39fc669caf4a6051f62c4d8797","startup_id":"stp_48de1db1c2b50aea0a67c0ce88","original_url":"http://stompstart.com:80/reputada","legacy_paths":["/reputada"],"listed_on":{"precision":"unknown"},"editorial_summary":"The listing described Reputada as a way for B2B companies to make their reputation visible in search results, with reputation pages for thousands of businesses. A companion free app, Ulteamo, collected customer-experience feedback and converted it into reputation.","media":[],"citations":[{"url":"http://stompstart.com:80/reputada","title":"Stompstart listing for Reputada","kind":"archive","retrieved_at":"2026-09-29T12:19:29.134Z","archived_copy":{"url":"https://web.archive.org/web/20150806033409id_/http://stompstart.com:80/reputada","captured_at":"2015-08-06T03:34:09Z"},"capture_attempt_digest":"sha256:db696f3cf1dbb7f0549c7d686a25cbb16fdae0a97f5ba5ef54cc4c70709dc0df"}],"corrections":[],"revision_digest":"sha256:946d94b349014fe38c415ec75411103baacc913236517affae53a4f12e920e91"},"observations":[{"record_contract":"stompstart.observation/v1","observation_id":"obs_aaeda88b79aedabd27f9c3eb0c","capture_attempt_digest":"sha256:db696f3cf1dbb7f0549c7d686a25cbb16fdae0a97f5ba5ef54cc4c70709dc0df","observed_at":"2015-08-06T03:34:09Z","checked_at":"2026-09-29T12:19:29.134Z","corrections":[],"kind":"archive_listing","listing_id":"lst_39fc669caf4a6051f62c4d8797","page_kind":"detail","extractor":{"name":"stompstart-archive-extractor","version":"1+b094880b3b02556f"},"original_listing_url":"http://stompstart.com:80/reputada","page_url":"http://stompstart.com:80/reputada","listed_on":{"precision":"unknown"},"karma_at_snapshot":80,"page":{"name":"Reputada","pitch":"Your business reputation. Visible. Under your control.","description":"Keeping your good business reputation visible and growing it continuously is key to business growth. Reputada makes your business reputation visible for the world to see. To see how it works, please do a google search for \"Bssi2 reputation\" and you will see that the first entry is about its reputation. You can follow the link to see the detailed reputation page. This is what we have built; thousands of B2B companies can now showcase their reputation. And the free and easy to use application Ulteamo allows businesses to continuously grow their reputation by collecting feedback on customer experience and converting it to business reputation. So keeping your business reputation visible and growing it, is now part of your daily business routine and not a separate project by itself.","description_kind":"full","stage_text":"Public","market_tags":["b2b","marketing","reputation"],"location":{"region":"Illinois","country":"US"},"links":[{"kind":"http://reputada.com/","url":"http://reputada.com/"},{"kind":"http://www.youtube.com/watch?v=-xyLEdNrE","url":"http://www.youtube.com/watch?v=-xyLEdNrE58"},{"kind":"https://www.facebook.com/reputada","url":"https://www.facebook.com/reputada"},{"kind":"https://twitter.com/reputada_inc","url":"https://twitter.com/reputada_inc"},{"kind":"https://www.linkedin.com/company/reputad","url":"https://www.linkedin.com/company/reputada"}],"redactions":0},"attachment_digests":[],"revision_digest":"sha256:44a286033d87e7aa8fd725de372d434b847e152c12f80f5269d52e9c8bfea29d"}],"moreObservations":false}],"moreListings":false,"stories":[],"moreStories":false}