{"releaseId":"sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a","startup":{"record_contract":"stompstart.startup/v1","startup_id":"stp_2b5e33112abb693ab07e642863","subject_id":"sub_31b52e5391ed8eff28ca7abcfb","slug":"eltoro-com","stewardship":"editorial","directory":{"state":"unlisted"},"name":"Eltoro.com","tagline":"Surface your digital ads on every computer at a specific location","description":"Only a short directory excerpt survives. It said Eltoro.com had mapped more than 160 million US home and business IP addresses to their physical mailing addresses, letting it show online display ads to almost any household or business.","highlights":[],"website":{"state":"known","url":"https://eltoro.com/"},"access":[{"kind":"browse","url":"https://eltoro.com/"}],"platforms":[],"surfaces":[],"classification":{"categories":["marketing"],"stage":"unknown"},"pricing":{"model":"unknown"},"company":{"state":"unknown"},"people":{"state":"unknown"},"location":{"kind":"unknown"},"founded":{"precision":"unknown"},"media":{"gallery":[]},"links":[],"status":{"label":"operating","basis":{"kind":"event","event_id":"evt_df8203b96f5ffaac4d7a9a5c05"},"checked_on":"2026-09-28","confidence":"high","hook":"A Kentucky ad company that matched IP addresses to mailing addresses so display ads could reach specific homes and businesses, still doing it a decade later.","summary":"El Toro still operates from Louisville, Kentucky, selling IP targeting, digital canvassing and venue-based targeting. In July 2025 it announced four new US patents, bringing its portfolio to 25."},"citations":[{"url":"https://eltoro.com/","title":"eltoro.com","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z"},{"url":"https://www.einpresswire.com/article/834790121/el-toro-secures-four-patents-in-2025-advancing-leadership-in-ip-based-targeting-technologies","title":"einpresswire.com","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:fae718cb1ee8874d116ebc05cac54e4a081b6bb5ff92c088966668e952a647ac"}],"corrections":[],"revision_digest":"sha256:88e96f436a2d3db90646b0d50ff40b05b60e62e2fc4b70e15bf11e5648a0fb23"},"basis":{"kind":"event","event":{"record_contract":"stompstart.event/v1","event_id":"evt_df8203b96f5ffaac4d7a9a5c05","startup_id":"stp_2b5e33112abb693ab07e642863","kind":"activity","subject":"company","title":"Activity","summary":"El Toro announced four new US patents in 2025, bringing its portfolio to 25.","occurred_on":{"precision":"day","value":"2025-07-29"},"date_basis":"announced","citations":[{"url":"https://www.einpresswire.com/article/834790121/el-toro-secures-four-patents-in-2025-advancing-leadership-in-ip-based-targeting-technologies","title":"einpresswire.com","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:fae718cb1ee8874d116ebc05cac54e4a081b6bb5ff92c088966668e952a647ac"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:2aab397214ab4ec16f123987fe9d783f564ba3fde94c00503375c19a240ce98f"}},"events":[{"record_contract":"stompstart.event/v1","event_id":"evt_df8203b96f5ffaac4d7a9a5c05","startup_id":"stp_2b5e33112abb693ab07e642863","kind":"activity","subject":"company","title":"Activity","summary":"El Toro announced four new US patents in 2025, bringing its portfolio to 25.","occurred_on":{"precision":"day","value":"2025-07-29"},"date_basis":"announced","citations":[{"url":"https://www.einpresswire.com/article/834790121/el-toro-secures-four-patents-in-2025-advancing-leadership-in-ip-based-targeting-technologies","title":"einpresswire.com","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:fae718cb1ee8874d116ebc05cac54e4a081b6bb5ff92c088966668e952a647ac"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:2aab397214ab4ec16f123987fe9d783f564ba3fde94c00503375c19a240ce98f"}],"nextEventCursor":null,"siteChecks":[],"listings":[{"listing":{"record_contract":"stompstart.listing/v1","listing_id":"lst_fa5d5ed61eb8f0acc01a8f5610","startup_id":"stp_2b5e33112abb693ab07e642863","original_url":"http://stompstart.com/eltoro-com","legacy_paths":["/eltoro-com"],"listed_on":{"precision":"unknown"},"editorial_summary":"Only a short directory excerpt survives. It said Eltoro.com had mapped more than 160 million US home and business IP addresses to their physical mailing addresses, letting it show online display ads to almost any household or business.","media":[],"citations":[],"corrections":[],"revision_digest":"sha256:e95bdb49fb9ca23b7cd75e05aa68a8ad7a1b7d79a067f6212bf03655c96381c2"},"observations":[{"record_contract":"stompstart.observation/v1","observation_id":"obs_e227cfaf53fde17a06fb9dfeb0","capture_attempt_digest":"sha256:a0f893cfd749e323f0af4002ead73e4aaa636e01c201a1ea5a476e10b0a502e3","observed_at":"2019-09-21T00:48:15Z","checked_at":"2026-09-29T12:02:18.335Z","corrections":[],"kind":"archive_listing","listing_id":"lst_fa5d5ed61eb8f0acc01a8f5610","page_kind":"directory_card","extractor":{"name":"stompstart-archive-extractor","version":"1+b094880b3b02556f"},"original_listing_url":"http://stompstart.com/eltoro-com","page_url":"https://stompstart.com/startups/located/USA?page=2","listed_on":{"precision":"unknown"},"page":{"name":"Eltoro.com","pitch":"Surface your digital ads on every computer at a specific location","description":"By mapping over 160 million home and business IP addresses in the United States back to their corresponding physical mailing address, Eltoro.com can surface online display ads to almost any household or business using IP targeting technology.","description_kind":"excerpt","stage_text":"Public Beta","market_tags":["advertising","agencies","marketing"],"location":{"region":"Kentucky","country":"US"},"links":[],"redactions":0},"attachment_digests":[],"revision_digest":"sha256:d63747318f4526c2e19d53fb3a1f2b0b690f6f57af0b1bcd0cd3365985830bf4"}],"moreObservations":false}],"moreListings":false,"stories":[],"moreStories":false}