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It argued that people unwrapping new phones would want apps right away, and said the team planned to print 100,000 sheets for the 2015 holiday season.","highlights":[],"website":{"state":"unknown"},"access":[],"platforms":[],"surfaces":[],"classification":{"categories":["marketing"],"stage":"unknown"},"pricing":{"model":"unknown"},"company":{"state":"unknown"},"people":{"state":"unknown"},"location":{"kind":"unknown"},"founded":{"precision":"unknown"},"media":{"gallery":[]},"links":[],"status":{"label":"unverified","basis":{"kind":"none"},"checked_on":"2026-09-28","confidence":"low","hook":"Free Christmas gift wrap printed with app icons, pitched from Los Angeles to app developers as cheap holiday advertising on unboxing day.","summary":"No record was found of AppyPaper going to print. The appypaper.com domain no longer resolves, and the only other trace found is a Twitter account that described the same free app-icon gift wrap.","unknown_reason":"No evidence was found that AppyPaper was printed or distributed, and no maker is named; the domain no longer resolves and the only other trace is a Twitter account seen in search results."},"citations":[{"url":"http://www.appypaper.com/","title":"appypaper.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z"},{"url":"https://x.com/appypaper","title":"x.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:faebcf2a7c8b0d5a1264966f10d59947bf5c0b93a4387ba54b4fa7e7f613f1b4"}],"corrections":[],"revision_digest":"sha256:8ec71f4a55dc73c12485b9e1a2fc6155c4f4b440f4873fe550771c5e1d9c07b2"},"basis":null,"events":[],"nextEventCursor":null,"siteChecks":[],"listings":[{"listing":{"record_contract":"stompstart.listing/v1","listing_id":"lst_980a7f73e080d23486c0d092ca","startup_id":"stp_04aa4c39ca70e912f64c70a4ac","original_url":"http://stompstart.com:80/appypaper","legacy_paths":["/appypaper"],"listed_on":{"precision":"unknown"},"editorial_summary":"The listing described AppyPaper as gift wrap covered in a curated set of app icons, given away free while app developers paid to appear on it. It argued that people unwrapping new phones would want apps right away, and said the team planned to print 100,000 sheets for the 2015 holiday season.","media":[{"asset_digest":"sha256:96f9ded85ce3a39ab158e959d216a04de0a6552f455f9f581f1ca452bf1d7996","media_type":"image/webp","width":450,"height":197,"alt":"APPYPAPER page with a red hero photo of a smiling man holding a card.","caption":"The listing image as preserved by the Wayback Machine on 3 March 2016.","role":"screenshot","origin":"listing_capture","origin_digest":"sha256:05af047af473d1277bd27c9dd800b89ba22271524df8e9f20c1f195608b06df7","source_sha256":"sha256:22cb1f8621e5776ed60655f368e5f2431a2e2ade9c61d627e469d67ae06f71af"}],"citations":[{"url":"http://stompstart.com:80/appypaper","title":"Stompstart listing for AppyPaper","kind":"archive","retrieved_at":"2026-09-29T12:02:02.807Z","archived_copy":{"url":"https://web.archive.org/web/20160303110036id_/http://stompstart.com:80/appypaper","captured_at":"2016-03-03T11:00:36Z"},"capture_attempt_digest":"sha256:aaf9b9bb55a96176a7f2004db54eda98a79d1c093063bb29c5c1e2498a10666e"}],"corrections":[],"revision_digest":"sha256:1d582247cb51a9b76c2516c215cc7e929fb5406ce549923e52e0ce99427ea469"},"observations":[{"record_contract":"stompstart.observation/v1","observation_id":"obs_861784600aceaddaa146a33175","capture_attempt_digest":"sha256:aaf9b9bb55a96176a7f2004db54eda98a79d1c093063bb29c5c1e2498a10666e","observed_at":"2016-03-03T11:00:36Z","checked_at":"2026-09-29T12:02:02.807Z","corrections":[],"kind":"archive_listing","listing_id":"lst_980a7f73e080d23486c0d092ca","page_kind":"detail","extractor":{"name":"stompstart-archive-extractor","version":"1+b094880b3b02556f"},"original_listing_url":"http://stompstart.com:80/appypaper","page_url":"http://stompstart.com:80/appypaper","listed_on":{"precision":"unknown"},"karma_at_snapshot":83,"page":{"name":"AppyPaper","pitch":"Gift wrap with app icons printed on it","description":"AppyPaper is simply a gift wrap with a curated list of app icons printed on it and made available to anyone free of charge. A fun, unique and fresh spin on the old boring holiday gift wrap that is sure to impress and grab attention. AppyPaper puts the 'app' in Happy Christmas. Here are some benefits of AppyPaper to app developers: Save money. Promoting apps during the holiday season is very expensive. AppyPaper gives developers a far cheaper buy-in and better ROI. Stand out from the crowd. AppyPaper helps developers' apps stand out in a crowded holiday season marketing landscape. By utilizing this new medium to create awareness and deliver brand messaging, developers can cut through the noise while eliciting a positive emotional response from potential users. Share in the love. AppyPapers capture users' attention on the happiest day of the year when they are most excited about their new devices and developers' app gets to share in all that goodwill of the season. Perfect timing. The mobile devices gift wrapped with AppyPaper will certainly require new apps once activated. The apps printed on AppyPaper will get to be front and center at a time when users are in the most need of new apps - a perfect example of being in the right place at the right time. It's the next best thing to having their apps pre-loaded on the device. We plan to print 100,000 sheets of AppyPaper with a capacity of up to 1,000,000 sheets depending on the demand of the 2015 holiday season. Please contact us for more details.","description_kind":"full","stage_text":"Public","market_tags":["gifts","lifestyle"],"location":{"city":"Los Angeles","country":"US"},"links":[{"kind":"http://www.appypaper.com/","url":"http://www.appypaper.com/"},{"kind":"https://www.twitter.com/appypaper","url":"https://www.twitter.com/appypaper"}],"redactions":0},"attachment_digests":[],"revision_digest":"sha256:2fac37eb2ab7f0033f34221c38a80051feb839b31940d782a2a1108fe87f2f6e"}],"moreObservations":false}],"moreListings":false,"stories":[],"moreStories":false}