{"releaseId":"sha256:ac5dd8d905c00eace5353304a9456358eede4224f3a935465432ab184b4d049a","startup":{"record_contract":"stompstart.startup/v1","startup_id":"stp_26f0225bdfa220b3c6072d541b","subject_id":"sub_930c2fdfbe3d1a4368abefe905","slug":"7tag","stewardship":"editorial","directory":{"state":"unlisted"},"name":"7tag","tagline":"The easy-to-use tag manager for the busy marketer","description":"Only a 2019 directory card survives. It described 7tag as an open-source tag management system that let marketers create, deploy and manage tags across their sites and web apps, and that companies could host and modify on their own servers.","highlights":[],"website":{"state":"unknown"},"access":[],"platforms":[],"surfaces":[],"classification":{"categories":["marketing"],"stage":"unknown"},"pricing":{"model":"unknown"},"company":{"state":"unknown"},"people":{"state":"unknown"},"location":{"kind":"unknown"},"founded":{"precision":"unknown"},"media":{"gallery":[]},"links":[],"status":{"label":"discontinued","basis":{"kind":"event","event_id":"evt_828f2208beb24a370c87f31d40"},"checked_on":"2026-09-28","confidence":"high","hook":"An open-source alternative to Google Tag Manager built by Clearcode in Wroclaw, whose development moved into Piwik PRO's commercial Tag Manager.","summary":"In April 2016 Clearcode added synchronous tags and A/B testing support to 7tag. By January 2017 its open-source code had been pulled from GitHub, and the repository now says existing users can keep running 7tag but all further updates come only through Piwik PRO Tag Manager, a commercial product still sold in 2026."},"citations":[{"url":"https://github.com/seventag/seventag","title":"github.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:32b94f088f287e922b938c3f2f98cd50046e98753f4665497839c8ce6b47a50f"},{"url":"https://news.ycombinator.com/item?id=13317628","title":"news.ycombinator.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:9545cdc88a920ff16dbc3fc430062ba603e5f4531f8cd364a8e4031bdc652194"},{"url":"https://www.prweb.com/releases/2016/04/prweb13378489.htm","title":"prweb.com","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:a0f2c81d02bd51d05eb66e23fafe1684d2d2ee3721a68294b32942f048eb3f8e"},{"url":"https://piwik.pro/tag-manager/","title":"piwik.pro","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:4fb0b21072b185334d4b01c246b233d71f610d2e71b4baee14ddfcba0cd879ed"}],"corrections":[],"revision_digest":"sha256:19158ad5cbb29015982593a0228e075483966018858c3a0c2e34d4b501eb227c"},"basis":{"kind":"event","event":{"record_contract":"stompstart.event/v1","event_id":"evt_828f2208beb24a370c87f31d40","startup_id":"stp_26f0225bdfa220b3c6072d541b","kind":"discontinuation","subject":"product","title":"Discontinued","summary":"By 4 January 2017 the original 7tag code had been removed from GitHub; the repository now says existing users may keep using 7tag but all further updates come only through Piwik PRO Tag Manager.","occurred_on":{"precision":"month","value":"2017-01"},"date_basis":"announced","citations":[{"url":"https://github.com/seventag/seventag","title":"github.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:32b94f088f287e922b938c3f2f98cd50046e98753f4665497839c8ce6b47a50f"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:f6f5d1ecf3bc9584a74bcb4c0fa41fa1484e23dd1660be6990e7117582c6fd16"}},"events":[{"record_contract":"stompstart.event/v1","event_id":"evt_828f2208beb24a370c87f31d40","startup_id":"stp_26f0225bdfa220b3c6072d541b","kind":"discontinuation","subject":"product","title":"Discontinued","summary":"By 4 January 2017 the original 7tag code had been removed from GitHub; the repository now says existing users may keep using 7tag but all further updates come only through Piwik PRO Tag Manager.","occurred_on":{"precision":"month","value":"2017-01"},"date_basis":"announced","citations":[{"url":"https://github.com/seventag/seventag","title":"github.com","kind":"other","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:32b94f088f287e922b938c3f2f98cd50046e98753f4665497839c8ce6b47a50f"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:f6f5d1ecf3bc9584a74bcb4c0fa41fa1484e23dd1660be6990e7117582c6fd16"},{"record_contract":"stompstart.event/v1","event_id":"evt_3d44276fe67ca6a3c7c1590db6","startup_id":"stp_26f0225bdfa220b3c6072d541b","kind":"activity","subject":"product","title":"Activity","summary":"Clearcode announced synchronous tag and A/B testing support in 7tag, its open-source tag management platform.","occurred_on":{"precision":"day","value":"2016-04-29"},"date_basis":"announced","citations":[{"url":"https://www.prweb.com/releases/2016/04/prweb13378489.htm","title":"prweb.com","kind":"first_party","retrieved_at":"2026-09-28T00:00:00Z","capture_attempt_digest":"sha256:a0f2c81d02bd51d05eb66e23fafe1684d2d2ee3721a68294b32942f048eb3f8e"}],"status":{"state":"active"},"corrections":[],"revision_digest":"sha256:74dacfd3f4e3663a7ca19898f444c75892109d101e1dd2fc8185242bbeb61a4f"}],"nextEventCursor":null,"siteChecks":[],"listings":[{"listing":{"record_contract":"stompstart.listing/v1","listing_id":"lst_2f262a7cc1f0225b214ebcb055","startup_id":"stp_26f0225bdfa220b3c6072d541b","original_url":"http://stompstart.com/7tag","legacy_paths":["/7tag"],"listed_on":{"precision":"unknown"},"editorial_summary":"Only a 2019 directory card survives. It described 7tag as an open-source tag management system that let marketers create, deploy and manage tags across their sites and web apps, and that companies could host and modify on their own servers.","media":[],"citations":[],"corrections":[],"revision_digest":"sha256:2634107665c3e5671846d214ce363a4503cd71be79cef624ddb35d33cca18aaf"},"observations":[{"record_contract":"stompstart.observation/v1","observation_id":"obs_03c6219e2bf6f5c9dc12a4be03","capture_attempt_digest":"sha256:7a835649bdd923eb35c4458e5966b73c79ed73762b385a6dda26b5190b31acd5","observed_at":"2019-07-22T15:48:25Z","checked_at":"2026-09-29T12:00:24.358Z","corrections":[],"kind":"archive_listing","listing_id":"lst_2f262a7cc1f0225b214ebcb055","page_kind":"directory_card","extractor":{"name":"stompstart-archive-extractor","version":"1+b094880b3b02556f"},"original_listing_url":"http://stompstart.com/7tag","page_url":"https://stompstart.com/startups/located/Wroclaw","listed_on":{"precision":"unknown"},"page":{"name":"7tag","pitch":"The easy-to-use tag manager for the busy marketer","description":"7tag is an open-source tag management system (TMS) that enables marketers to easily create, deploy, and manage their tags across all their websites and web apps. As 7tag is open source, companies can host it on their own infrastructure, allowing them to modify and customi...","description_kind":"excerpt","stage_text":"Public","market_tags":["open-source","security"],"location":{"city":"Wroclaw","country":"PL"},"links":[],"redactions":0},"attachment_digests":[],"revision_digest":"sha256:61ef310e265e1edb780b947c07821cf017e3065d5dedcefc2f8d2dd434530cb6"}],"moreObservations":false}],"moreListings":false,"stories":[],"moreStories":false}